Formally known as Neumann Finance, NewLane Finance is a national equipment finance company that provides an easy, secure, and fast lending experience. Newlane is backed by WSFS Bank, a $14+ billion regional institution and a team with 100+ years of combined experience in business lending.
Colors and typography were carefully chosen to send the message of "trust". I wanted to create a new UI/UX design concept that was not only easy to navigate but also easy to visually-digest.
My responsibilites included the day to day execution of the all email campaign designs and deployment to thousands of customers. It was very important to insure that the emails would be mobile-ready to reach the largest audience.
Clear and minimalistic landing page designs with nice fresh colors and modern-style font.
