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Burlington

Burlington, also known as Burlington Coat Factory, is an American national off-price department store retailer, and a division of Burlington Coat Factory Warehouse Corporation with 740 stores in 40 states and Puerto Rico, with its corporate headquarters located in Burlington Township, New Jersey. Burlington Stores annual revenue for 2019 was $6.668B.

CEO Award Recipient - Sept 2019

In recognition of my significant acomplishment and contribution to Burlington Stores in the 2nd quarter of fistcal year 2019.

Client:
Burlington

Year:
2017 - 2020

Role(s):
UI/UX Design
Web Design & development
PSD to HTML5 conversion

Colorful, bright design

After studying many e-commerce projects and thanks to the knowledge gained from extensive research, I designed a balanced interface in terms of both performance and user experience. B2C E-commerce gives me the space to use more “fun” colors and features.

Burlington.com Header Redesign

The main goal here was to simplify the very busy header. Burlington removed its e-commerce and search functionality and transformed to a content only site so simplifying the header was the first item on the list to update. After patterning our competitors and researching best practices, I designed a cleaner and easier to read layout based on the high priority items required by upper management.

Before My Redesign

After My Redesign

Burlington Credit Card Application Design

Burlington launched a new credit card product in 2019. I was assigned the task to design the application. After patterning our competitors and researching best practices, I designed the attached mockups.

Burlington.com Mobile Redesign

In 2019 I took on the major challenge to completely redesign our mobile website. It was one of my favorite projects of the year. Here are a couple of examples of designs I created based on a month of patterning, researching and user feedback.